Envirian LLC Announces Opening of East Bay, CA Franchise
New Franchise Owner Views Envirian's Business Model as The 4.0 of all Others

Reston, VA. Feb. 21, 2007 — After making the decision four years ago to open his own real estate company, Eric Chalifour, a 28-year veteran of the industry said that despite a continuous search, he just could not seem to find a business model that combined both principles of doing good business with the latest in today's technology-based services, That was until an Internet search eight months ago led him to Envirian.

"I had made the decision to go out on my own but I wanted a company that understood the values of good business as well as the mind set of today's Internet driven consumers," Chalifour said. "I had looked a lot of other real estate companies and they all seemed to offer all fluff and nothing else. Envirian's model seemed to be based on a solid marriage of agent and customer care as well as state-of-the-art technology," he noted. "The model and the system amazed me. To me, Envirian is the 4.0 of real estate business models," he added.

Envirian, a national real estate technology franchise brokerage offers a business model promoting collaboration and teamwork through its principles, coupled with an operating system designed to deliver immediate leads via the Internet to real estate professionals. In addition, the Envirian system integrates Web mapping and satellite imaging systems with the display of properties listed for sale on the multiple listing service.

Envirian of East Bay, CA, joins franchises already in operation in Arizona, California, Washington, D.C., Florida, Illinois, Maryland, Minnesota, New Mexico, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia and Washington.

"I spent six months talking with other Envirian franchise owners just waiting to see if there were flaws in the system and I couldn't see any. That fact, along with the genuine satisfaction other franchise owners shared with me about the company helped me to make the decision to become an Envirian franchise," Chalifour explained. "The company's structure that allows for all owners to share ideas, help each other grow our businesses and not feel we are competing with each other was also very attractive," he added.

Chalifour said he expects to open eight offices within the next three years for a total of about 360 agents, to service home buyers and sellers within the East Bay market which currently has a median market price of $640,000.

"We're very excited to welcome our newest Envirian franchisee to the family," said G. Dean Wood, President/CFO Envirian LLC. "Clearly the Envirian model, which marries technological innovation with a renewed focus on teamwork and customer satisfaction, is striking a chord among residential real estate professionals."

"The Envirian name is fast becoming recognized throughout the nation, further validating our company's business model. The demand is there in the real estate industry for the service our franchises offer, as well as the need our model fulfills for tech-savvy consumers searching for property via the net," Envirian's Chief Administrative Officer, Francisco Barragan, said.

"The opening of Envirian of East Bay increases our foothold in the West Coast real estate market. Eric Chalifour and his team understand the power of technology and the Internet and we are very fortunate to have him at the helm of this franchise. Eric's expertise in the real estate field and commitment to the Envirian name will provide consumers in the East Bay area with the highest of professional services," Barragan added.

According to Barragan, Envirian is the only national company to provide a continuous supply of Internet generated leads to its agents and offer a generous commission split. He attributes the firm's Internet lead technology, its lean corporate structure and its commitment to keep the real estate transaction simple to the increasing number of franchises opening nationwide.

Registered users of the new Envirian of East Bay site, http://www.east-bay-fine-homes.com, will be able to view listed properties on the map that are color coded by price, making the old real estate adage of finding the least expensive property in the more expensive locations easier.

For more information about Envirian of East Bay, contact Eric Chalifour at 925/285-0784. Envirian of East Bay is located in Castro Valley at 3726 Castro Valley Blvd., Castro Valley, CA 94546.

As technology continues to impact the traditional real estate business model, Envirian looks poised to set a new standard for both the consumer and the real estate agent, Wood said. "The rapid growth of the franchise and multiple territory ownership by most franchisees will likely lead to a rapid decline in available territories. As Envirian's model provides exclusive protected territories there are only a few hundred or so possible territories available in the entire United States," he added.

About Envirian LLC
Headquartered in Reston, Virginia, Envirian LLC (www.envirian.com) was founded in 2004 to fulfill the promise of real estate technology. The company's unique approach to residential real estate brokers and agents includes: technology-based real estate brokerages, 100 company leads per agent per year, 70/30 commission splits, no referral fees on leads, and a collaborative corporate culture. Envirian 's proprietary technology solutions were designed for maximum interoperability and benefit, enabling brokers and agents to conduct more business, communicate with clients and each other, as well as manage the process of real estate sales. Services include top position lead procurement, near instantaneous lead delivery to transaction management, and after-sale client services.

For more information about Envirian franchise opportunities, contact Dr. Lee Konowe at 703/391-9200 or 703/928-2805.