Envirian LLC Announces Atlanta, GA Franchise
Franchise Owner Has Vision of Envirian Making its Mark in The South

Reston, VA Feb. 28, 2007 — Last month, ophthalmologist Darin Smith along with business partner and real estate broker Yvonne Walton, opened the doors to Envirian Greater Knoxville Fine Homes. This month, Smith opened the doors to Envirian Atlanta Fine Homes, as part of his vision to make a Envirian a prominent player in the real estate marketplace along the nation's southern east coast.

"When I came across the Envirian web site, the combination of technology and the support the firm offers to its franchises made a lot of sense to me. I especially liked the business model's principle of internal non-competition among Envirian agents. The Greater Knoxville office has proven the model works and works well. It was a natural for me to want to expand into the Atlanta market," Smith said.

Envirian, a national real estate technology franchise brokerage offers a business model promoting collaboration and teamwork through its principles, coupled with an operating system designed to deliver immediate leads via the Internet to real estate professionals. In addition, the Envirian system integrates Web mapping and satellite imaging systems with the display of properties listed for sale on the multiple listing service.

Envirian Atlanta Fine Homes, joins franchises already in operation in Arizona, California, Washington, D.C., Florida, Illinois, Maryland, Minnesota, New Mexico, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, and Virginia.

Earl Pilcher, a 20-year veteran of the real estate industry serves as vice president of the Atlanta franchise, attributes his attraction to Envirian to the company's advanced technology.

"I was thinking of making a change from my previous company, and had registered with Envirian in 2006 because I felt the model was more technologically advanced than other companies in the market place. I had been keeping track of the company's growth through its news releases. Then one day I received a call from corporate headquarters regarding the availability of the Atlanta territory," Pilcher explained.

"I wasn't quite ready to leave the firm I was with, but when I was, I contacted Envirian again and learned that the territory I was interested had been sold. Ironically, I had already received a recruiting post card from Darin (Smith) who was seeking a broker to run the Atlanta office. We talked and hit it off and that was it," Pilcher said.

Envirian Atlanta Fine Homes opened its doors with five agents on board; however, Pilcher and Smith hope to have at least 50 on board by the close of the first year. "The Envirian model is driven by the success of the agent. It's not about the broker," said Pilcher. "I believe that Envirian's lead generation system and the many tools the Envirian model employs will easily help us to recruit more agents. This business model is easy to share with agents and is something to get very excited about," he added.

"I'm also really amazed by the Envirian mapping technology, which automatically populates with properties for sale. color-coded based on price. This feature is great for both agents and consumers," he added.

"We're very excited to welcome our newest Envirian franchisee to the family," said G. Dean Wood, President/CFO Envirian LLC. "Clearly the Envirian model, which marries technological innovation with a renewed focus on teamwork and customer satisfaction, is striking a chord among residential real estate professionals."

"The Envirian name is fast becoming recognized throughout the nation, further validating our company's business model. The demand is there in the real estate industry for the service our franchises offer, as well as the need our model fulfills for tech-savvy consumers searching for property via the net," Envirian's Chief Administrative Officer, Francisco Barragan, said.

"The opening of increases our foothold in the country's southern real estate market. Darin Smith and Earl Pilcher understand the power of technology and the Internet and we are very fortunate to have them at the helm of this franchise. Earl's expertise in the real estate field and commitment to the Envirian name will provide consumers in the Atlanta area with the highest of professional services," Barragan added.

According to Barragan, Envirian is the only national company to provide a continuous supply of Internet generated leads to its agents and offer a generous commission split. He attributes the firm's Internet lead technology, its lean corporate structure and its commitment to keep the real estate transaction simple to the increasing number of franchises opening nationwide.

Registered users of the new Envirian Atlanta Fine Homes site, http://fine-homes-in-atlanta.com, will be able to view listed properties on the map that are color coded by price, making the old real estate adage of finding the least expensive property in the more expensive locations easier.

For more information about Envirian Atlanta Fine Homes, contact Earl Pilcher at 678/384-5400 or 866/448-3165. Envirian Atlanta Fine Homes is located at 145 Towne Lake Parkway, Woodstock, GA 30188.

As technology continues to impact the traditional real estate business model, Envirian looks poised to set a new standard for both the consumer and the real estate agent, Wood said. "The rapid growth of the franchise and multiple territory ownership by most franchisees will likely lead to a rapid decline in available territories. As Envirian model provides exclusive protected territories there is only some 900 or so possible territories available in the entire United States," he added.

About Envirian LLC
Headquartered in Reston, Virginia, Envirian LLC (www.envirian.com) was founded in 2004 to fulfill the promise of real estate technology. The company's unique approach to residential real estate brokers and agents includes: technology-based real estate brokerages, 100 company leads per agent per year, 70/30 commission splits, no referral fees on leads, and a collaborative corporate culture. Envirian's proprietary technology solutions were designed for maximum interoperability and benefit, enabling brokers and agents to conduct more business, communicate with clients and each other, as well as manage the process of real estate sales. Services include top position lead procurement, near instantaneous lead delivery to transaction management, and after-sale client services.

For more information about Envirian franchise opportunities, contact Dr. Lee Konowe at 703/391-9200 or 703/928-2805.