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Envirian - A New Real Estate Environment
 Press Release
Offering Professional Buyer & Seller, Residential Real Estate Services
Offering Professional Buyer & Seller, Residential Real Estate Services

Envirian LLC Announces Opening of Olympia, WA Franchise
Franchise Owner Certain Envirian Techno-Tools Will Provide Prominence In Marketplace

Reston, VA Mar. 21, 2007 — Bert Trobman and his son, Mike, are confident that Envirian's business model, which couples an Internet-based, immediate lead delivery system with principles that promote collaboration and teamwork, will make them the prominent players in reaching out to the growing numbers of consumers within their marketplace who are swapping longer commutes for more affordable homes.

"The average home price in the Olympia market is about $250,000 for a single-family home, much less than the cost of a home in Seattle. This difference in price is driving more and more folks who can work from home all but once or twice a week to buy in the Olympia area where they can afford a nice home for their families, rather than commute the 60 miles to Seattle each day" Bert Trobman, Broker/owner said.

Trobman, who has been in the real estate business from more than 35 years, said he and his wife re- located from Phoenix, AZ to Olympia, nearly two years ago to be closer to their children. Although he and his son, Mike, opened a family-named real estate firm in Olympia, the senior Trobman said he began searching to purchase a franchise with a company that could support his business in part with a recognized brand name.

"We looked at a half-dozen or so other national franchise firms but kept coming back to Envirian because we liked the tools they make available to us," said Trobman, who noted that he hopes to have 10 agents within the first year of doing business the Envirian way. "The system makes it easy for the consumer to shop for properties. The lead generation system and tools such as the mobile MLS makes it easier for agents to do business," he added.

Envirian, a national real estate technology franchise brokerage offers a business model promoting collaboration and teamwork through its principles. In addition, the Envirian system integrates Web mapping and satellite imaging systems with the display of properties listed for sale on the multiple listing service.

Envirian of Olympia, WA, joins franchises already in operation in Arizona, California, Washington, D.C., Florida, Georgia, Illinois, Maryland, Minnesota, New Mexico, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, and Virginia.

"We're very excited to welcome our newest Envirian franchisee to the family," said G. Dean Wood, President/CFO Envirian LLC. "Clearly the Envirian model, which marries technological innovation with a renewed focus on teamwork and customer satisfaction, is striking a chord among residential real estate professionals."

"The Envirian name is fast becoming recognized throughout the nation, further validating our company's business model. The demand is there in the real estate industry for the service our franchises offer, as well as the need our model fulfills for tech-savvy consumers searching for property via the net," Envirian's Chief Administrative Officer, Francisco Barragan, said.

"The opening of Envirian of Olympia increases our foothold in the Northwest territory of the nation's real estate market. The Trobmans understand the power of technology and the Internet and we are very fortunate to have them at the helm of this franchise. Their expertise in the real estate field and commitment to the Envirian name will provide consumers in the Olympia area with the highest of professional services," Barragan added.

According to Barragan, Envirian is the only national company to provide a continuous supply of Internet generated leads to its agents and offer a generous commission split. He attributes the firm's Internet lead technology, its lean corporate structure and its commitment to keep the real estate transaction simple to the increasing number of franchises opening nationwide.

Registered users of the new Envirian of Olympia, http://www.olympia-fine-homes.com, will be able to view listed properties on the map that are color coded by price, making the old real estate adage of finding the least expensive property in the more expensive locations easier.

As technology continues to impact the traditional real estate business model, Envirian looks poised to set a new standard for both the consumer and the real estate agent, Wood said. "The rapid growth of the franchise and multiple territory ownership by most franchisees will likely lead to a rapid decline in available territories. As Envirian's model provides exclusive protected territories there are only a few hundred or so possible territories available in the entire United States," he added.

About Envirian LLC
Headquartered in Reston, Virginia, Envirian LLC (www.envirian.com) was founded in 2004 to fulfill the promise of real estate technology. The company's unique approach to residential real estate brokers and agents includes: technology-based real estate brokerages, 100 company leads per agent per year, 70/30 commission splits, no referral fees on leads, and a collaborative corporate culture. Envirian's proprietary technology solutions were designed for maximum interoperability and benefit, enabling brokers and agents to conduct more business, communicate with clients and each other, as well as manage the process of real estate sales. Services include top position lead procurement, near instantaneous lead delivery to transaction management, and after-sale client services.

About Envirian of Olympia
For more information about Envirian of Olympia, contact Bert or Mike Trobman at 360/359-7600. Envirian of Olympia is located at 2101 4th Avenue E., Ste. 202, Olympia WA 98506.
Website: http://www.olympia-fine-homes.com

Annemarie Roketenetz
Media Relations
email: annemarie.roketenetz@envirian.com
phone: 703/969-6363

Envirian Of Olympia
Bert Trobman
email: bert.trobman@envirian.com
phone: 360/359-7600

For more information about Envirian franchise opportunities, contact Dr. Lee Konowe at 703/391-9200 or 703/928-2805.



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